Local SEO In Glasgow – I Know What Works

Local SEO In Glasgow Can Deliver Quality Leads

A recent survey showed that prospective customers who find your website via an organic search will result in a sale 14.6% of the time, on average. Compare this to a 1.7% close rate for prospects that you find via outbound marketing, like tele-sales or email blasts.

What you need to know: Local SEO is nearly 900% more effective than outbound marketing and requires much less up front investment. When a prospective customer finds you while they are searching for a solution to their problem, they are far more receptive to your offer and more likely to buy. This is the very definition of a “warm” or “hot” lead.

SEO Traffic Beats Paid Ads

Research finds that paid search, such as Google AdWords, accounts for only about 10-15% of all website traffic. Unpaid, organic search results drive 60-75% of website traffic. Which means paid search is only the tip of the marketing iceberg.

What this means for your business: You’re leaving money on the table – as much as 75% of potential website visitors and customers – if you ignore SEO and organic search. And know that someone is going to get that business. If it is not you it’s going to be one of your competitors.

SEO Audit Glasgow

We offer free SEO audits so you can take a look at the current state of your website. As a leading Glasgow based Freelance SEO, I have years of experience improving SEO rankings and getting clients to Google’s top positions.

Real-Time Analytics For Local SEO

I leverage API integrations from Google Analytics, Google Ads (Adwords), Facebook, Google Search Console, Google My Business API, and others to compile a full digital analytics view.

Each dashboard is customized with the KPIs (Key Performance Indicators) that you want, and includes filterable date ranges to see historical and recent trends.

You get data when you want it – no more waiting on monthly reports for insights.

Local SEO Glasgow – Google Maps

Local search engine optimisation plays a vital role in making your business more visible to local consumers. When users search for a local business, search results appear based on metrics that measure relevance. This produces the best results that match the user’s intent. Google displays these results at the top of search engine results pages (SERPs) in groups of three, which is called the Google 3 pack.

Forty-six percent of all searches on Google are local in nature. When a local search is performed, the Local 3 Pack appears at the top of SERPs 93 percent of the time. With zero-click purchases on the rise, having your Glasgow business appear on the Local 3 Map Pack boosts your visibility massively.