On-Page SEO

This is a complete guide to on-page SEO in 2022.

In this new guide, you’ll learn:
Let’s get started

What is On-Page SEO?

Optimising web page content for search engines and visitors is known as on-page SEO (or “on-site SEO”). Title tags, content, internal links, and URLs are among the most common on-page SEO techniques.

On the other hand, Off-page SEO focuses on external factors to your website, such as backlinks.

Importance of On-page SEO

The question remains, “will traditional on-page SEO still be relevant?” The “How Search Works” study from Google indicates that even though Google is far more intelligent than it was back in the day, they still employ many old-school methods (like looking for a specific keyword on your page).

According to data, it wasn’t possible to establish a link between keyword-rich title tags and first-page Google search results. You’ll find that the top-ranking pages for nearly every competitive term include that precise keyword in their title tag.

Therefore: On-page SEO is more than just stuffing your HTML with keywords.

You must also optimise your content to rank in 2022:

Optimising Your Content For SEO

Now that you know why on-page SEO is still important, it’s time to start optimising your content. You will learn how to keyword-optimise every page of your website in this chapter.

“How do I employ keywords on my page?” then, keep on reading!

Use Your Target Keyword in the Firs 100 Words
It’s a tried-and-true on-page SEO strategy that continues to yield positive results even today. Your major keyword should appear at least once in the first 100-150 words of your post, and that’s all! If you take my email marketing piece as an example, I included the keyword in the first sentence. Google gives keywords that appear at the top of your page a higher weight. That’s a good point. Take the Keto Diet as an example: you’ve recently written an essay on the subject. Is it logical to use the word “keto diet” halfway down the page if your content is genuinely about the keto diet? Quality content also focuses on every H tag! No, there isn’t. This is why you need to drop your keyword in the first 100 words or so of your article, if possible. One of those minor things helps Google understand what your page is about.
Wrap Your Blog Post Title in an H1 Tag
Wrap Your Blog Post Title in an H1 Tag Your H1 tag is like your mini title; that’s why it is important. An H1 tag ” helps Google understand the structure of the page,” according to Google.MOST PLATFORMS (INCLUDING WORDPRESS) AUTOMATICALLY ADD the H1 tag to your blog post title by most platforms (including WordPress). Assuming that is the case, everything is OK.There are certain exceptions to that. Check your website’s code to see if your title has been encased in an H1 tag. In addition, the H1 tag contains your term.Use H2 Tags for Subheadings. In at least one of your subheadings, include your desired keyword. In addition, use an H2 tag for that subheading.Is your on-page SEO made or broken by the H2 tag? Nope. However, there is no harm in trying. H2 tags can help your search engine optimisation efforts, as I’ve discovered through my own tests.Here’s an example of how to use this method (target keyword=” content marketing tools”):
Keyword Frequency
Simply put, Keyword Frequency refers to the number of instances of an individual keyword inside a piece of text. Google may refuse the benefit of repeating the same keyword phrase. However, seasoned SEOs will attest to the fact that it is effective.Is there a page on your site that Google thinks is relevant to this particular keyword? However, that keyword is only used once on the website.How sure can they be that the page is focused on that keyword?? Not at all. On the other hand, Google may be more certain of the page’s content if the keyword is used ten times across the page.To be clear, this has nothing to do with keyword stuffing.It’s just a simple way for Google to verify that your page is, in fact, about that subject. For example, one of our posts appears in Google’s top three results for “YouTube SEO”.That 3,200-word post, how many times did I utilise the precise term “YouTube SEO”? No need to go over the top with this one. If you use your keyword a few times naturally, you’re fine.
Use External (Outbound) Links
External links assist Google to understand your page’s topic. Google sees your page as a resourceful center; this isn’t a theory. Reboot Online tested whether external links helped improve rankings.They made ten new sites. Half of the authority sites are connected to (like Oxford University). The other half had none. Websites with external links outperformed those without.

Optimise Your URLs for SEO

On-page SEO ignores URL structure. Yes, Google started using odd URLs in search results a while back.

Even so, the terms in your URL appear here. Also, URLs are now above the title tag on mobile and desktop. So I’d argue your URL is now more vital than ever.

How to make your URLs SEO-friendly?

Reduce the length of your URLs and include a keyword wherever possible.

My link-building tutorial, for example, is heavily focused on the keyword “link building.” So I included it in the URL.

To be clear, this does not mean your keyword should be the only thing in your URL. Even if your URL contains a few more words, it’s absolutely acceptable to include your keyword after a subdirectory. 

Optimise title and Description Tags

This chapter will learn how to optimise your title and meta descriptions for search engine optimisation. In the eyes of Google, title tags are still a big factor in determining a site’s search engine ranks.

This holds true even while describing what you saw. Although Google may not use the description you provide to comprehend the content of your page, searchers do.

Then this chapter is for you if you’re looking to build SEO-friendly title tags and descriptions.

Generate SEO Content

It’s time to start publishing content that’s worthy of being ranked number one. Using keywords on your website is just the beginning of this process.

Content in 2021 must meet the following criteria to rank well:



Optimise for search engine

Unique Content

The term “unique” encompasses a broader range of characteristics than simply avoiding plagiarism. Rather than posting more of the same, I’m referring to creating original content.

To put it another way, content that adds something fresh:

  • A new strategy or tip
  • A more comprehensive list of handpicked resources
  • Excellent design and user experience
  • A brand-new case study
  • Step-by-step procedure streamlined

For example, the featured snippet for the keyword “SEO checklist” is this SEO checklist post. Is it because I’ve used my keyword a lot that I’m ranked so highly? That was unquestionably beneficial. When it comes to a highly competitive term like this, keywords alone aren’t sufficient.

Because my page is original, it ranks at the top of the list. Some of the advice and examples are universally applicable, but many more can be found solely in my essay.

Valuable content

An excellent place to start is by publishing something original. We need more than that, though. In order for your material to be recognised, it must be incredibly valuable.

Here are a few ways that you can make your SEO content insanely valuable:

The following are a few ideas for enhancing the usefulness of your SEO content:

  • Please provide the following additional information: With images, samples, and instructions, you can put your information into practice more easily.
  • Your information will be more interesting if written clearly and concisely.
  • New content: New approaches, steps, and examples can make a big difference.
  • Educated writers: The majority of content is created by people who have never done what they’re advising you to do in real life. Almost usually, content published by an expert with first-hand knowledge is more valuable than the content provided by a freelancer.

The checklist is the most important part of my SEO checklist post. It begins with easy-to-understand material.

As you progress through it, it becomes increasingly difficult.


Content That Satisfies Search Intent

If you want to rank highly on Google, your page must provide exactly what a searcher is looking for. To avoid this, your page will most likely end up on the third page of search results.

Unfortunately, I had to learn this lesson the hard way. Recently, I produced a list of the best backlink analysers available. Backlink checker was the keyword I wanted to be at the top of search results for.

I decided to examine the SERPs for that term a few days after publishing that piece. On the first page of results, I found tools in abundance.

Backlink checkers accounted for a whopping ten out of ten of the results. On the first page, you could find not a single blog article. As a result, there was essentially no possibility that my content would appear on the first page of search results.

Luckily, I do rank for a long-tail keyword variation of that phrase (“best backlink checker”).

However, had I spent additional time analysing the Search Intent for that keyword, I would have concluded that my article had little chance of ranking for “backlink checker.”

Optimize for CTR

For two reasons, our organic click-through rate is critical:

1.CTR is (presumably) a ranking component in Google.

2.Improving your click-through rate can result in increased visitors to your site.

This article will show you five practical techniques to increase your organic CTR

On-Page User Experience Signals

This chapter will demonstrate how to optimise your content for “UX Signals”. Is Google truly concerned with Dwell Time, Bounce Rate, and other indicators of user interaction?

Indeed, Google’s “How Search Works” page states that they “use aggregated and anonymised interaction data to determine whether search results are relevant to queries” in order to help them rank the best results.

Now it’s time to demonstrate how to keep Google searchers on your website with your content.

Advanced On-Page SEO Tips

A list of my preferred on-page SEO methods is provided in this final chapter. The following suggestions will help you improve your on-page SEO once you’ve optimised the title and H1 tags for your page.

First things first, let’s get down to business.

Now I’d Like to Hear From You

I hope our updated on-page SEO guide was useful to you. Which one of the suggestions in this post is you most eager to put into practice?
If you want to learn more about on-page SEO, off-page SEO or everything about SEO, give us a call. 

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