Local SEO – A Simple But Complete Guide

If you’re searching local SEO in Glasgow or SEO Services in Glasgow, then it’s apparent that you’re searching for information that will help you with your local SEO. If this is the case, you’re going to like this Local SEO guide I put together for you. Mind you, it’s a short guide, but it’s packed full of useful advice …

Conduct Local Link Building

I cannot stress enough just how important it is for you to build your links. Optimise the links the best you can – this can be done by developing a relationship with local sites that are within your niche. It would be good if you could earn links from sites that have a high domain authority in your area.

Acquire Backlinks from Sponsorships and Partners

Sit down and come up with a list of organisation or businesses that you sponsor or that you’re partners with. This could include fundraising events or charity events your business has taken part in. Reach out to these people, let them know what you have done with them and then ask them if they would be willing to link back to your website.

Publish Posts to Your Google My Business Profile

On a regular basis, you should post on your Google My Business Profile. By using the post function, you can also publish regular updates about your business. Posting on a regular basis can have a positive impact on your local rankings. The posting function offered by Google is similar to the way we post to social media platforms such as Facebook. Basically, what you need to do is write a short blurb (you can even add an image) and then post it. Some good posting ideas would include quick tips and new blog posts.

Get High-Quality Links that are Relevant

It’s always a bright idea to get high-quality links from relevant websites. In fact, doing so is important to SEO and links are a major part of Google’s local ranking algorithm. A good way to get links back to your site would be to go through directories. By having your business listed in online directories, you’re taking a step in the right direction. You should also take a look across the web and search for sites that are linking to your competitors’ sites and see if you’re able to get yourself on there as well.

Publish High Quality Content

This is the tip I am going to end this short guide with – make sure you publish high-quality content on a routine basis. You don’t want your visitors to get bored, so give them something interesting to read. I personally like to post three or more blog posts per week on my blog. By posting high-quality content, not only are you going to gain more visitors, but this is a natural way to attract more links.